The Role of Media Structure in a Game Be World

The structure of the media gives rise to, not even an incentive landscape, but an ontological landscape. If you've got one button, certain kinds of behaviors won't happen. You've got two buttons, certain kind of behaviors will happen. It's just that design stuff is critical. So we get all this media design to use me with the language. Ontological design is a really good word for it. As a collective intelligence, we could come up with something maybe even better later.