How I Built This with Guy Raz cover image

Torchy's Tacos: Mike Rypka

How I Built This with Guy Raz

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Navigating Growth and Identity

This chapter delves into the challenges and frustrations faced by a taco restaurant chain in response to critical customer feedback and competitive pressures. It explores the complexities of leadership transitions, particularly the impact of external investments and the balancing act between expansion and brand identity. Additionally, the narrative reflects on the significant changes made to reclaim the restaurant's ethos while striving for quality service amidst the challenges of a growing business.

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