The Measure Pod cover image

#36 Events, events, events – explaining the various GA4 event types

The Measure Pod

00:00

The Importance of Conversions in a PPC Campaign

The conversion aspect here is the imp an part. Because rather than going back into g t m and implementing another tag to track or double track, i suppose that link or that form as another type of event. We don't need to do that inside of g a four. And why in them as a conversion is important is because conversions are what is sinked with things like google optimize on your site. To is also sinked with gog ads and display vido, three 60 and such as three 60. So if i wanted to optimize any of my media or a b tests or optimizations to that form submission tes ay, easy way for me to do that, and i don't

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app