357: The Value Triangle in MEDDIC Sales
The Predictable Revenue Podcast
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Navigating PLM: A Journey through History and Competition
This chapter explores the origins and growth of a company in the product lifecycle management (PLM) software market, particularly in the context of the 1990s venture capital landscape in France. It also highlights the role of a country manager at PTC, detailing their competitive success against Dassault Systems while focusing on sales strategies.
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