i think maybe that's partly because slightly slower adoption. You can measure things like bran lift by doing surveys. And you know where the ads were broadcast. The other thing that will be interesting to see is, you know, i've been writing about and very enthusiastic about alternative modiization outside of sing for writers rit For example, rite,. Where you can do subscription models and basely connecting directly with readers.
Ben and James discuss the business of podcasting specifically and advertising generally, and why Apple’s recent changes will have less of an effect than people think.
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