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Audio Books Are More Popular Than Physical Books
The audio book is produced differently than the physical book. Where there's a quote, you will often hear the actual recording of the interviewe. These are very well produced audio books. The daily podcast from the new york times has far more subscribers than ever visit the front page of the newspaper. Think about the internate space and newspapers. Early newspapers in the internite space were basically p d f soff to print a copy, and then they took on an owned life. And to day's online newspaper looks nothing like the printed copy.