Andrew Keen: When we talk about enjoyment in these contexts, it is all subjective. Can we also say if somebody really enjoys their training that the opposite would be effective as well? He says there are lots of other domains in life where if you just tack on a few minutes onto something that's really tedious or really hard or really painful, it can make you more likely to commit to it later. And so for me, what enjoyment might look like at the end is like really, really, really intense,. That might be what brings me back. But in other domains, absolutely not.

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