How Psychological Triggers Are Used In Marketing
The Ross Simmonds Show
00:00
The Importance of Giving Back
The IKEA effect is the act of building something with your own sweat and tears into creating something that adds value. Every single time a carnivore reads a piece that says that eating animals is the key to longevity, they're going to share it. The reciprocity principle means we always feel obliged to give back to those who have given to us. Brands put this on receipts and stickers and tell people all the time, this is what you save. It's not what you save; it's what you spent.
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