The Skinny Confidential Him And Her Show cover image

Sara Brooks On Branding Strategies Every Brand Needs To Survive, Grow, & Stay Relevant

The Skinny Confidential Him And Her Show

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Navigating the Shift from PR to Brand Strategy

This chapter explores the shift from traditional public relations to a focus on brand strategy, emphasizing the need to understand a brand's core identity. It highlights the speaker's experience in identifying market gaps and the essential elements for developing a unique brand offering.

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