The Negative Effects of Rationing Out Comics

There were so many Marvel movies and so many Marvel TV shows that it actually had, I believe a little bit of a deleterious effect because people are like, oh yeah, it's more, more of that. But there is something to be said for rationing it out. And if you're Marvel, again, the, and your Disney, the bigger concern as someone who has integrated a lot of this into their theme parks, into their merch lines, into their licensing business is we want to make sure that sentiment among consumers remains as high as possible for as long as possible.