22min chapter

One Knight in Product cover image

Solopreneurship, Memes & Getting Started with Product-Led Sales (with Elena Verna, B2B Growth Guru & Meme Queen)

One Knight in Product

CHAPTER

Navigating Sales Dynamics in Enterprises

This chapter explores the intricate challenges of selling to larger organizations, particularly the role of internal champions and interactions with IT departments. It emphasizes the need for engaging enterprise buyers early, transitioning to product-led growth, and the strategic hiring required for successful adaptation. The discussion also highlights potential pitfalls in shifting from self-serve models to enterprise-centric approaches while maintaining core competencies.

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