
UglyDoll’s David Horvath on Building a Massive, Long-term Brand l Overpriced JPEGs #150
The Carly P Reilly Show
00:00
How to Start a Plush Doll Campaign
If you're going up against san rio and san x and realacuma and gloomy bear and snoopy i would recommend starting with a plush doll but have a plan to then follow up with some of bags and things that you can immediately make the connection like oh this is the character and then this is how it works in in my daily life. Do you think nft brands or any nft brands that exist now can do this or is it just directly at odds with having to build in public? We started this whole thing with requires like turning down things that seem immediately flashy and starting very intentionally and subtly sure which subtlety is not really like what nft communities do.
Transcript
Play full episode