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S3 | Ep 34 | Successfully Moving the Data Function from a Cost Centre to a Value Creator with Steve Pimblett, Chief Data & Analytics Officer at The Very Group

Driven by Data: The Podcast

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How to Optimize Your Cost and Help Drive Efficiency

The most important question is what action are you doing? Are you driving a better medium mix? So you're better targeting customers if we got more efficient with our decision making. And really, that's the bit that I've been wiring over the last couple of years is don't show me the D and the N show me the action that we're going to take that drives value efficiency productivity, better customers experience, etc.

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