161 - Why You Should Forget the Marketing Funnel, with Claire Sullentrop
The Marketing Millennials
00:00
How to Approach Marketing Without Thinking About the Funnel
It's almost oversimplifying to assume that everyone buys in your typical three to four phases of a funnel. There are so many things that happen during the funnel that could make people go back into the funnel. The metrics we use to understand whether they're getting through that journey are also totally different, depending on who they are and what matters to them.
Transcript
Play full episode
