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BI Weekend: ASML Orders, US Bank Earnings

Bloomberg Intelligence

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Morgan Stanley's Resurgence and Luxury Market Challenges

This chapter analyzes Morgan Stanley's quarterly performance, emphasizing the rebound in wealth flows and growth in institutional business, while juxtaposing it against the competitive dynamics among major banks. It further shifts focus to LVMH's recent earnings, detailing a significant sales decline in China amidst changing consumer preferences and market conditions. The discussion underscores the importance of innovation and strategic marketing for luxury brands facing challenges in maintaining their consumer base in a volatile economic environment.

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