Navigating Dynamic Pricing in Energy and Consumer Perceptions

Dynamic pricing is everywhere – and impacts all of us.

Whether it's the time of day, your location, or the amount of demand, so many of our decisions are driven by real-time pricing changes.

But it's still a relatively new concept in electricity.

This week, we're featuring a conversation with Scott Engstrom of GridX and Economist Ahmad Faruqui on the imperative for good rate design – and the consequences of getting it wrong.

How do we create dynamic rates that are fair, transparent, and effective at valuing distributed resources?

And how do we use technology to design and implement those rates – and perhaps eventually automate them on a real-time basis, as many hope?

This episode was recorded live as part of our Frontier Forum series. Watch the full video here.