Spotify seems to have something like ten per cent market chair of poncas listening aps. But that's not the entire market, right? And so gran, when one or two pond casts have have been purchased and moved to exclusive deals with somebody, they do lose a lot of audience. I hear from themf as you know, i see people on line complaining to them that they can't listen in their pod cast ap any more. The biggest thing i hear is they mostly stop listening to those shows. So big, that's the bottom line. Those there's a million celebrities that have a podcast now. There's a new one born every day, and they all have am...