17min chapter

The Human Upgrade with Dave Asprey cover image

The Expert In Your Face: Youthful Skin Without Surgery – Dr. Anthony Youn : 1120

The Human Upgrade with Dave Asprey

CHAPTER

Terminology and Marketing in the Aesthetics Industry

The speakers discuss the difference between the terms 'cosmetic' and 'aesthetic' in the aesthetics industry and delve into the emergence of marketing and branding in the field. They explore how doctors are adopting unique names to differentiate themselves. They also touch on the concept of auto-juvenation and its focus on using the body's regenerative abilities for skin health.

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