New York City FC with Milo Kowalski and Justin Au
A Change of Brand
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Crafting NYCFC's Identity
This chapter explores the creative journey behind designing a custom typeface and branding refresh for NYCFC, focusing on the collaboration between the marketing team and leadership. It highlights the significant role of emotional connections with fans throughout the rebranding process, including the careful balance between tradition and modernity. The discussion culminates in the anticipation of a major reveal in the 2024 season, reflecting on the positive reception of the branding changes among supporters.
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