Field Tests for Niche and Positioning

Hey everyone, today is a solocast on a topic that's often misunderstood: Niching vs. Positioning. 

I wanted to record an episode to help set the record straight and get people on the same page for how we're viewing these things. 

In this episode, we discuss:

• The real difference between niche and positioning
• How to build positioning that creates demand
• Why over-niching won't save weak messaging
• And more...

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