There's a bunch of different data that suggests that you can kind of involve us in the message more, gain our attention and make us want to look at something. Even even if implicitly, and I like what you said there, implicitly it is, it is for you, but it doesn't explicitly have it have it out there. And by the way, you could say one on social media doesn't feel hokey to say you or like any other approach,. If it's used in a bad way, it won't be effective, but you can be a little bit like a stoplight or a stop sign.

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