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Defining The Business Challenge / Journey Management Playbook / Episode #1

Service Design Show

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Aligning Business Goals with Challenges

This chapter discusses the critical alignment between business challenges and strategic organizational goals during the goal-setting process. It emphasizes the importance of user research, service design, and stakeholder collaboration in refining challenges and ensuring a focused approach to journey management. The speakers advocate for iterative decision-making and invite listener feedback, setting the stage for future episodes focused on practical case studies.

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