Chris Maxwell - Inhouse vs agencies & the future of marketing operations - S5 Ep15
Champagne Strategy
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The Shift to In-House Marketing
This chapter explores the evolution of marketing strategies, particularly the trend of brands moving from reliance on external agencies to developing in-house teams. It highlights the agility and efficiency that in-house operations provide in navigating modern marketing challenges and the growing need for brands to maintain control over their content and media strategies. As businesses adapt to digital transformation, the chapter emphasizes the importance of finding a hybrid model that leverages both in-house talent and specialized agency expertise.
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