Nike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth
On Strategy Showcase
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What Kind of a Year Did Nike Have?
The Nike share price dropped, I think, about 38% from the beginning of 2020 to the March low. From that low to the year ended, increased at 225%, which is crazy. The numbers are ridiculous in a year like 2020. And so it was a comeback for Nike as well, that I think the work had a big role to play in.
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