The World's Most Valuable Sneakers With Ken Goldin
The Complex Sneakers Podcast
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The Story of Sonny Vicaro
"I came up with the idea if the NBA wouldn't give me a license I'm gonna sign all the draft picks individually so it started in 1990 and then in 1991 it was Larry Johnson Billy Owens the campaign Matumbo," he said. "Every single person that Sonny Viqueiro had a lead on or made an introduction or was signing for his shoe company we signed to an exclusive trading card contract."
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