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Bloomberg Businessweek Weekend - October 13th, 2023
Bloomberg Businessweek
Bloomberg Screen Time Event: Sports, Entertainment, and Technology
10min Snip
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The speakers discuss their experience at the Bloomberg screen time event in Los Angeles which focused on the intersection of Hollywood and Silicon Valley. They highlight the role of sports in creating content and engaging fans, specifically discussing the LA Rams' strategies in leveraging their brand and assets. The chapter also touches on the impact of the NFL on the fan base and the importance of reaching the younger female demographic.
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