Figma vs Envision Studio - What's the Difference?

In 2017, the first year I've got any data from them, Figma was the fifth of five design tools that were being used. Now, what happens between 2017 and 2020 is that Figma goes from fifth position to number one. In 2021, Figma is totally dominant in the UI design tools that customers use. So they've gone from last place to first place in the space. We've got to understand how the digital marketing has driven this.