Lifetime Value vs Cost of Acquisition

Neil Finneran had worked in hedge funds & as a CFO when the opportunity to buy a pest control business presented itself. 

Topics in Neil’s interview:

• His career pivot from finance to mosquito spraying
• Buying a business in mid-life
• The value of a supportive spouse
• Hiring, firing and incentivizing blue collar employees
• Importance of retaining customers in a recurring revenue business
• What he likes about being part of a franchise
• The view from 6 months of ownership
• The advantage of knowing how to do the work himself
• Competitors in the pest control space
• Deciding how much to spend on marketing

References and how to contact Neil:

• LinkedIn
• Twitter
• Mosquito Joe

Learn more about Walker Deibel's done-with-you buy-side advisory:

• The Acquisition Lab

Get complimentary due diligence on your acquisition's insurance & benefits program:

• Oberle Risk Strategies - Search Fund Team

Connect with Acquiring Minds:

• See past + future interviews on the YouTube channel
• Connect with host Will Smith on LinkedIn
• Follow Will on Twitter