For your content that go viral and for your big ideas to actually be consumed, for the most part, you really have to master what captures people's attention at the title and the image. And I think there can be, among like intellectual types, there can be this aversion to that marketing side because they think, well, I should just be focused on the pure idea. So one of the things I see is just if anybody wants to get so sort of advantage in their career really rapidly, I think one of the simplest ways is to go across fields.