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Seth Godin - This Is Marketing: How To Find Your Viable Audience & Win Trust From Your Target Market

London Real

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The Importance of Specificity in Advertising

Advertising works better when it's specific. Advertising chips to people who don't need chips is a waste of money. Facebook is so profitable because you can reach exactly who you want, psychographically or demographically. Why would you pay a premium to reach everyone? You should pay less to reach everyone because everyone is worth less than someone.

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