This chapter explores the concept of conspiracy theories as a way to divert attention from systemic issues and analyzes the influence of Naomi Wolf within conspiracy circles. It delves into topics such as beauty standards, anorexia during feminism's second wave, and the author's role in spreading medical misinformation during COVID-19. The chapter also discusses the importance of understanding differing perspectives and draws parallels to figures like Steve Bannon and Naomi Wolf.
Bestselling author and activist Naomi Klein goes down the rabbit hole in pursuit of her doppelganger – another well-known writer with a name similar to hers but whose views couldn’t be more different from her own. She finds herself returning again and again to a place she calls Mirror World, where conspiracy theorists, anti-vaxxers and wellness influencers make common cause with far-right propagandists and demagogues. In conversation with journalist Ruchira Sharma, Klein sheds light on our own culture as we turn ourselves into polished virtual brands, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister.
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