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The Weight
99% Invisible
Cross Fit - The War on Terror
Cross fit brought weight lifting equipment and style into an everyday class for like general populations. Cross even started a line of workouts named after soldiers who died in the war on terror. The elements that had been weird and alienating about cross fit, the accessibility, it was really appealing to a civilian population because they wanted to be prepared for everything. Paramilitarism was built into the very culture of cross fit.
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