Want to establish yourself as an expert in your market? Write a book! If that sounds like too overwhelming a task, you're not alone. However, as impractical as it might seem, publishing a physical book may just hand you the greatest return on investment you'll ever experience.

In this extremely informative interview, Dave Dee asks marketing genius and book-writing expert Adam Witty all the right questions to uncovering how he and Dan Kennedy craft their books so that they generate leads, acquire customers, create networking opportunities, and even get their foot in the door for speaking engagements and other media exposure.

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