As a little girl, Jamie Kern Lima loved the beauty industry. Her love for stories called her into the public eye and in front of cameras. She thought she had arrived when she landed a job as a news anchor. But just when she thought she had finally achieved that ideal image, her skin developed unusual red, rash-like bumps. As she grappled with every brand of cosmetics letting her down, her mindset began to change. Although she had no idea at the time, her setback was a set up.

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