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379 Get Your Startup Story Straight by David Riemer

The Marketing Book Podcast

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The Customer Is the Protagonist in Your Story

If readers took only one thing away from the book, what would you hope it would be? The customer is the protagonist in your story. Use story telling as a way to s yourself to think about the customer. Get in the head of the customer. Empathize with the customer to make sure that, first of all, you're building the right thing for them. And then secondly, when you're trying to compel someone to invest in you to build the product.

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