Is the Animosity Between Republicans and Democrats More to Do With Ideology Than With Brand Loyalty?

Political parties are indeed brands, and what we are witnessing to day right now is the almost perverse, extreme aspect of when identity, an identity loyalty, an identity connection, goes way off the rails. The notion that political parties are now becoming tribes is very, very clear. And making connections too, to their identity, right? So if you have, if you have aprop ition to say, i would like to build a wall to help with emigration. You can make a functional argument about a wall, or you can do what republicans did - which is to make an identity argument....