Lauren Pearl - The Daily CFO Pricing Framework
Ditching Hourly
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Understanding Value-Based Pricing
This chapter explores the intricacies of pricing services by focusing on client perceptions of value and outcomes. It emphasizes the role of trust and perceived ROI in shaping a client's willingness to pay, highlighting strategies like offering multiple pricing options. The conversation underscores the iterative nature of pricing strategies and the need for effective communication between service providers and clients to achieve satisfactory financial agreements.
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