The Evolution of Innovation Discourse

Peoples & Things host, Lee Vinsel, talks with Matt Wisnioski, Professor of Science, Technology, and Society at Virginia Tech, about his new book, Every American an Innovator: How Innovation Became a Way of Life. The pair talk about how the new book connects to Matt’s earlier book, Engineers for Change; how what Matt calls “innovation expertise” first emerged; how government played a key role in promoting the idea of innovation; how the idea of innovation was democratized from focusing on elite white men to focusing on women, people of color, children, and, well, everyone; and much more. Vinsel and Wisnioski also talk about Matt’s current book project with Michael Meindl, Associate Professor of Communication at Radford University - a history of the television show and multimedia product, The Magic School Bus.

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