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S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts

JUST Branding

CHAPTER

How to Use Keywords to Increase Your Reach

I'm very familiar with SEO, but I don't know how it relates back to posts on LinkedIn. Are you purposely filling your posts with certain keywords so they get triggered to show to certain people? Well, I'm using keywords in my posts that are way ahead of their time. We want to put an emotion on these words rather than just standard. If we can start getting into people's mindsets about emotional words, then that's going to help. Never do more than five hashtags. It becomes spammy and it can hinder your reach. My website has the top 100 hashtags which I update every week. They might not have any followers at all, but at least it's

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