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Why being niche is the key to building a brand of the future, with Jens Knoop, founder of Knoops

Conversations of Inspiration

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The Importance of Food in Asia

When you were a little older, you came to the u.K., to study photography in bo tre and this led you working for a technology company. You travelled, you got exposure, i suppose, to lots of different flavors and quisines and things. What sort of impact did that have on you? I i so there was one traumatic impact when i was in china. A lot of celebration, family gatherings, going round with food sitting an big taple. It's just gorgeous. And i love the symbolic meaning of these traditions and the emotion they evoke.

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