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Startup Series: Prime Roots

Inevitable

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How to Balance Validation With the Promise of Big Distribution

You mentioned that you have tested at all phases and that you have some paying big companies. One question I have is just how do you balance the validation that comes from the fancy logos, let's say, and or the promise of big distribution with Paul Graham's whole thing about doing things that don't scale? So to clarify, we've only tested with consumers directly, so we've only done things that they would call quote-unquote, don't scale very well but it's testing the end consumer.

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