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#123 - The Big Business of Buying Amazon Routes, and a COVID-proof Franchise

My First Million

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Nostalgia-Driven Collectibles and the Resurgence of Classic Cars

The chapter explores the nostalgic allure of collecting trading cards, especially baseball and Pokémon, and its impact on the booming market influenced by adult reminiscence. Additionally, it examines the revival of interest in classic cars and new models, showcasing how emotional connections to childhood play a significant role in consumer behavior.

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