170: Simone Giertz – State of the Workflow
Cortex
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The Trials and Tribulations of Product Naming
This chapter delves into the humorous and challenging journey of naming a new baseball cap made of hook and loop fabric. It emphasizes the significance of effective product naming and the unforeseen hurdles when realizing 'Velcro' is trademarked, culminating in the creative decision to label the product as 'Patch Cap.'
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