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Jio Financial: What's Behind Ambani's Lending Ambition?

The Morning Brief

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The Rise of Financial Services in India

Most corporates have failed in the stretchy response, because financial services is not easy not to crack. Unlike a bank account, unlike mobile phone, there is no inertia for you to switch. Banks and BFCs have been growing at 20%, 25%. It's a natural proxy for the India growth story. The more especially in credit, is not a very sticky one.

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