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Unmistakable Classics: Sally Hogshead | Creating Work That’s Impossible to Resist

The Unmistakable Creative Podcast

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Introduction

Fascination is your brain's most intense state of focus. Some people call that flow, you can call it being in the zone. When an athlete is completely focused and fascinated they have a great opportunity to break through. And when i talked to neu radiologist about what the brain looks like in a state of fascination, it looks like it's falling in love. It's firing on all cylinders. The unmistakable creative potcash airs weeknights at 10pm ET/PT (11pm GMT).

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