Building marketing signal feedback loops
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How to Build a Feedback Loop
The fastest rolling position that i've seen in sass companies right now is the customers success position. It's not about acquiring users, it's about how do i expand the accounts? And that's reallyif the onboarding. The customer's success is making sure that people are happy using the product,. How o you keep them engaged throughout the process before they turn into revenue)? Step four. Once there and you've delivered them that moment in the product of service, then you ask for a refir so each step of that process is how you build growth.
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