The Importance and Priorities of the MEDDIC Framework in Sales

As a coach, author, speaker, and podcaster, David Weiss is a busy man. He’s also the founder and CEO of DealDoc, and he’s the CRO of The Sales Collective, an organization that helps companies use science and data to increase revenue. In today’s episode of Make It Happen Monday, David and John have a very tactical conversation centered around discovery in sales, and David explains the MEDDPICC discovery process that changed his life forever. They also discuss what they believe is one of the major reasons for poor sales performance in a down economy: the lack of fundamental sales knowledge and techniques.

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