The first thing that really unlocked value for us in the early days was how can we make our dollars go further? We don't have that much money. And we need to have disproportionate impact and to do that, we need to build leverage talent at the right price. For a thumbtack, the origin story for us hiring outside the country was we had all these service pros signing up. They would create profiles of themselves. All capital letters, no sit-in structure. This clearly wasn't scalable. So I hired this woman whose name was Micon. She grew up in the Philippines,. Her dad earned two bucks a day, didn't have much money. The things we were able