The Gorilla Effect: Understanding Inattentional Blindness

75% of us expect to spot the unexpected. But we’re wrong. Today on Nudge, Dan Simons shares his results from perhaps the world’s best-known psychology experiment: the Invisible Gorilla. Listen, and you’ll take part in our own audio version of his experiment, and I'll dig into research papers to learn how Dan’s findings apply to marketing. 

Dan’s book Invisible Gorilla: https://www.theinvisiblegorilla.com/

Dan’s book Nobody’s Fool: https://dansimons.com/NobodysFool.html

Outdoor Advertising Recall study: https://tinyurl.com/5e8s5nwv

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