The New Music Business with Ari Herstand cover image

How Partisan Records Markets Artists

The New Music Business with Ari Herstand

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Reimagining Artist Promotion

This chapter covers the high costs and inefficacies of traditional artist promotion methods and proposes a shift towards more strategic, content-driven marketing for emerging artists. It highlights the importance of understanding mechanical royalties, navigating radio promotion challenges, and the necessity for tailored marketing strategies based on an artist's development stage.

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